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Why Invest in Brazil?

Tourism is the fastest-growing activity of the third sector. In 2016, the industry raised US$168.4 billion among direct, indirect and induced activities, according to data issued by the World Tourism and Travel Council (WTTC). If we consider only direct contribution, tourism corresponds to US$ 62,8 billion, estimated at 3.4% of the GPD.


Brazil has a promising future ahead, according to the Council. The impact of tourism in Brazilian economy should reach US$ 234.6 billion, around 9.1% of the GPD in 2027 – and employ 8.91 million of people in the country. In order to get an idea about the economic relevance of the national tourism industry, the Brazilian tourism GPD is larger than the global GPD of more than 100 countries around the world, such as Uruguay, Costa Rica and Panama.


Some indicators reflect the strength of our internal market: the increased arrival of foreigners (6.3 million), the increase of the foreign currency income (US$ 6 billion) and credit expansion for the tourism industry (R$ 13.38 billion) and improvement of the competitiveness of many tourism destinations in Brazil. In 2015, the country was ranked as the 28th most competitive tourism economy in the world by the World Economic Forum, 23 positions above the position recorded in 2013.


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